Question

Vieorien, a Swedish company, has allowed Loineker, an American company, the rights to produce Vieorien's products and use the Vieorien trademark. However, Vieorien does not have the authority or the rights to dictate the business operations of Loineker. In this scenario, Loineker is the _____

Answer 1

Licensee is the correct option.

Step-by-step explanation:

A business arrangement in which a company allows other companies to manufacture its product for a specified payment is known as licensing. A company generally allows other companies to use designs, copyrights and other things for a fee. As licensing doesn't involve manufacturing or sales so it is a very efficient way to grow business. Licensing is also done at the international level. In international licensing, the firms are allowed to manufacture the proprietor's product in a specified market.