Question

In an effort to test something new, Peter's team ran a new display campaign alongside their video and search ads. After the test phase, the marketing director complained about an increase in their digital marketing spend due to adding a new type of campaign. What did they forget to take into account?(A) Proving incremental impact(B) Establishing a baseline(C) Creating a focused question(D) Measuring view-through conversions

Answer 1

Answer: Proving incremental impact

Step-by-step explanation: Incremental impact, also know as differential impact, is used to provide the financial data required for pondering upon conclusion. This helps in identifying at issue revenues and reimbursement of each alternative.

Therefore, the marketing team forgot to analyze the incremental impact.

The correct option in this case is (a)