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Elena, the marketing manager at a consumer goods company, plans to send out questionnaires to random individuals (consumers) in order to collect market research data. This data will play an important role
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Elena, the marketing manager at a consumer goods company, plans to send out questionnaires to random individuals (consumers) in order to collect market research data. This data will play an important role in helping the company launch new products in the future or make certain changes to its existing product designs. What type of data will Elena be able to collect with this method of primary research? A. Qualitative B. Quantitative C. Descriptive D. Redundant

User Keron
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1 vote

Answer:

It is B quantitive

Explanation: I got it right so you should too

User Merlevede
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4 votes

Answer: it’s quantitative.

Explanation: I got it right in test

User Elior
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