Question

The operations manager suggests a hike in the prices to improve productivity. However, the marketing manager rules this option out. What could be the possible reason for this?

Answer 1

ORGANIZATION EFFECTIVENESS IS MORE IMPORTANT THAN ORGANIZATIONAL PRODUCTIVITY.

Step-by-step explanation:

Organizational productivity refers the skills of the company to produce the best results with the lowest costs. In this case the organization effectiveness refers to the skills that the company has to reach is objectives, hiking price increase organizational productivity, however in marketing terms it can be an obstacle to reach company objectives in the market reducing company effectiveness.