Question

An energy company offers customers rebates of up to $500 for installing energy-efficient water heaters, windows, and doors. This is most likely an example of a _____ strategy.

Answer 1

The correct answer to this question is pull strategy.

Step-by-step explanation:

Pull strategy which is also know as pull marketing or pull promotional strategy , is one of many types of channel strategy where a firm tries to increase the demand for its product and tries to pull ( draw ) the consumers towards its product, as the main goal of this strategy is to make customers seek for their product.

Answer 2

Pull Marketing

Step-by-step explanation:

Pull marketing strategy is also known as a Promotional Strategy. In this strategy, the firm increases the demand for its products and pulls customers to it. Pull strategies are focused on getting the customer like and want a product. In this strategy, the firm markets the products directly to the customers, and after this the customer seeks out to buy the product. The pull marketing products available today are social media networks, Media coverage, Advertising, E-mail marketing. It is different from the push strategy where marketing activities are employed through a supply chain.