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_____ refers to the actions of consumers directly involved in obtaining, consuming, and disposing of products, and the decision processes that precede and follow these actions.

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Answer:

Consumer behavior

Step-by-step explanation:

It is the decision process in which consumers evaluate, select, acquire, use and dispose goods and services to satisfy their needs and wants. It covers what they buy, why, when, how, where and how often. Consumer behavior involves mental, emotional and physical activities.

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