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A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate
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A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. Which of the following terms best describes this set of communications tools?A) the product mixB) product line fillingC) the promotion mixD) the price mixE) horizontal diversification

User Ariaby
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Answer:

The correct answer is c) the promotion mix

Step-by-step explanation:

In marketing, "the promotional mix" refers to a blend of promotional business variables to create, maintain and increase the demand for goods and services, also help a firm reach its goals

User Derek Corcoran
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