Question

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

a. Target return on ad spend (ROAS)
b. Enhanced cost-per-click (ECPC)
c. Maximize clicks
d. Target outranking share

Answer 1

The correct answer is d) Target outranking share

Step-by-step explanation:

Target Outranking Share allows you to select another advertiser’s domain that you want to outrank in ad position and the frequency that you want it. Target Outranking Share is only available as a portfolio bid strategy.