Question

Gillette budgeted $200 million in advertising to introduce the Fusion razor to male shavers. Such expenditures are often made to stimulate __________, the desire for the product class, rather than for a specific brand, when there are few competitors with the same product.

Answer 1

The correct answer is: trial.

Step-by-step explanation:

In the promotion action, during the introduction stage of a product, organizations tend to spend large amounts of money in advertisements to create consumer awareness and to stimulate trial which is the very first time the consumer purchases the recently introduced product, being this the objective of the company since it is from sales where they obtain revenue.

Answer 2

Answer: Consumer awareness

Explanation: Consumer awareness is a process under which the organization selling a particular good or service tries to make the consumer or potential consumer aware about it by heavy advertising or other such activities.

From the above explanation we can conclude that Gillette expenditure of $200 million is an attempt for spreading consumer awareness which will further result in high earnings and sales.