Question

Which of the following is an example of a single product with multiple market segments?a. Reebok makes tennis shoes, running shoes, walking shoes, and Weeboks. b. Q-tips are advertised for makeup application and personal cleaning. c. Crest makes both gel and paste available for adults and kids. Kellogg’s and Post both make bran cereals with raisins to reach health-conscious consumers. d. Quaker Oats oatmeal sells both its hot cereals and cold cereals to people of all ages.

Answer 1

Answer: the correct answer is b) Q-tips are advertised for makeup application and personal cleaning.

Step-by-step explanation:

In options a, c and d there isn't a single product.

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are made of consumers who will answer similarly to marketing strategies and who share traits such as similar interests, needs, or locations.