Question

Daily Farm is a manufacturer of consumer goods such as foods, beverages, cleaning agents, and personal care products. It is expected to introduce more than ten new products in the next two years. One of the products is a spicier version of its tomato ketchup aimed at the baby boomer market. Which of the following categories of new products will the spicier ketchup represent?

(A) Repositioned product
(B) Revision of existing product
(C) New product line
(D) Addition to existing product line

Answer 1

Answer: Addition to existing product line.

Since, the new product is a spicier version of its tomato ketchup aimed at the baby boomer market. But still it lie in accordance with the existing product line.

The product line denotes the unit of affiliated commodities all marketed under a single brand name which is further is sold by the same organization. Establishments sell several product lines under several brand names, looking to differentiate each other.

Therefore, the correct option is (d).