Question

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm- 12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?

a. USD$0.03b. USD$0.33c. USD$0.30d. USD$0.70

Answer 1

The answer is option D: the advertiser is bidding $0.70 between 9 pm-12 am on weeknights.

Explanation:

The normal bid is $0.40 and the bid multiplier is 75%.

This amount becomes:

`0.40+(0.75*0.40)`

= $0.70 (OPTION D)

So, the advertiser is bidding $0.70 between 9 pm-12 am on weeknights.