203k views
0 votes
A car salesperson was selling a used car to Larry Travis when Larry said, "I really like this car, but I am not going to buy any car without knowing its history." The salesperson went to his computer, visited a Website called Car Fax and handed Travis a printout of the car's history. This incident best exemplifies how:

a) a sales-oriented promotional method is effective.
b) changes in the technology have enhanced sales.
c) influential transactional selling methods can be.
d) a partnering relationship develops with consumers.
e) important contact management software is to salespeople.

User Matt Cofer
by
6.1k points

1 Answer

6 votes

Answer: The incident in this case best exemplifies how: changes in the technology have enhanced sales.

Rate of technology has changed a lot especially in terms of management and sales, the sales representative have taken up the car's history, this would eventually help in the merchandising.

The correct option in this case is (b)

User Applicative
by
6.5k points