Question

Marve is a socialite who is known for her expertise on handbags. Some upcoming designers use Marve's expertise on handbags to promote their new handbag collection in her social circle. They give her handbags to carry to parties and other social events. Marve also uses social networking sites to write about the bags. She thus creates excitement about them among her friends. The given scenario exemplifies _____.

Answer 1

Celebrity Endorsement

Step-by-step explanation:

This scenario exemplifies celebrity endorsement. It is a form of marketing in which celebrities are involved by brands and companies to promote their products using a well-known status to promote the product. The marketer thought in this type of marketing is that the positive image of the endorser will also pass on to the product and enhance its brand image . This method is also used by nonprofit organizations to promote their cause