Question

Greg is planning to purchase a new truck. He wants to purchase the best one within his budget. He searches the Internet, consults his friends, and visits dealerships to learn more about different brands of trucks. He compares the features and the prices of the different trucks on a comparison shopping website. Which of the following decision-making perspectives best describes Greg's decision-making process?(A) The rational decision-making perspective(B) The behavioral influence decision-making perspective(C) The experiential decision-making perspective(D) The affect-based decision-making perspective

Answer 1

The correct answer is A. The rational decision-making perspective

Step-by-step explanation:

In economy and psychologist, the rational decision-making perspective occurs when an individual uses logic and reason to buy a product which includes comparing prices, studying brands and getting information about which product is better. This differs from the experiential perspective because in this the customer buys a product based on previous experiences and from the affect-based perspective because in this the emotions and feelings help a customer to buy a product. In the case of Greg, his decision mainly shows the rational decision-making perspective because he acts based on logic and reasoning and because of this, he looks for information in multiple sources and compares different trucks before buying one.