Question

Marketing research conducted by a consumer products producer reveals that some consumers buy toothpaste to whiten their​ teeth, while others buy it because it freshens their​ breath, makes their teeth less sensitive to heat​ and/or cold, or even because it has a certain flavor. If the company decided to segment the market based upon this​ data, it would be using​ _______ segmentation.

Answer 1

The correct answer here is behavioral segmentation.

Step-by-step explanation:

Behavioral segmentation is process which is often used by organizations to divide the total market in small homogeneous groups , on the basis of consumer's buying behavior. In this type of segmentation , an organization would look at various variables such as consumer's buying patterns , consumer satisfaction and loyalty etc.