Question

Every year since 2010 Jersey Mike's has hosted an annual one-day-event where 100% of their sales are donated to a charity of the store owner's choice. In 2016, 180+ charities were supported nationwide by raising more than $4 million from the sales of the store's 1,500 locations. These events that Jersey Mike's funds every year are best described as which of the following?(A) Cause Marketing (B) Direct Selling. (C) Cobranding and Affinity Marketing (D) Point-of-Purchase Marketing

Answer 1

Answer: Option A

Explanation: Cause marketing is the method of fulfilling corporate social responsibility by the organisation under this approach a campaign is initiated for the dual purpose of increasing profitability and social welfare.

In the given case Jersey mike's one day event profit distribution will result in social welfare to the charities fulfilling the corporate social responsibility and it will boost the image of the company in the society resulting in a higher and strong customer base which will further result in higher profits.