Question

Spotify uses data about musical preference to suggest new music to subscribers. This use of technology aids in Spotify’s ________ efforts, in which the company can gain insights into how products create value for customers.

Answer 1

Answer: Relationship marketing

Step-by-step explanation:

Spotify by using relationship marketing tries to build a relation with its users so that it is able to know their interest and provide the best of its services. In this way spotify is able to grab the attention of many people and can spread its market overall by providing the best of its services.