Question

Diversification refers to the marketing strategy of:

A) selling new products to current markets.
B) selling current products to new markets.
C) increasing sales of current products in current markets.
D) acquiring other companies to develop new products.
E) developing new products and selling them in new markets.

Answer 1

E)
Diversification is a corporate strategy to enter a new market, where the business does not currently operate, and it provides a new product for that new market.