Question

Which of the following is NOT true of competitive advertising?

a. Firms use competitive or brand advertising when a product enters the growth phase of the product life cycle.
b. The goal of competitive advertising is to influence demand for a specific brand.
c. Promotion becomes more informative and appeals less to emotions during competitive advertising phase.
d. Emphasis on branding begins during competitive advertising phase.

Answer 1

Answer: The following is not true of competitive advertising: Promotion becomes more informative and appeals less to emotions during competitive advertising phase.

The statement above is not entirely true in context with the competitive marketing. i.e. Promotion do become more informative but at the same time they tend to appeals more to emotions in order for the firm to expand its consumer base.