Question

An international denim brand asks its advertising agency to create a campaign to instill an emotional connection to the brand in young people all over the world. The agency is asked to focus on the adventure-seeking nature of the youth. In the given scenario, the brand is trying to come up with a(n) _____

Answer 1

The brand is trying to come up with an advertising appeal.

Step-by-step explanation:

Here an international denim brand wants its advertising agency company to come up with an advertising appeal, which would be able to grab attention of the young people and these people would be able to emotionally connect to the brand and thus through this appeal they would be able to persuade the consumers to buy their products.