Question

When Walt Disney Company's executives were planning to build a theme park in France, they firmly believed that the success of McDonald's and Coke, as well as their own success in Tokyo, ensured the runaway success of their plans. Disney policies prohibit sale or consumption of alcohol inside their theme parks, which they also implemented in France. This proved to be a failure since consuming wine with the midday meal is a long-established custom in France. This is most likely a classical example of what?

Answer 1

This is a example of the variable "Costumer preferences of a product " in the marketing mix

Step-by-step explanation:

This is most likely a classical example of a failure in the product design when Walt Disney Company's executives made the marketing mix planning to build a theme park in France. The executives must consider the customer preference at each country to discover what people need and desire and fulfill that in the best possible way to succeed in.