Question

Burberry makes fine raincoats, clothing, and other items, many that feature the company's distinctive plaid. Originally found only in Great Britain, Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality. Burberry is selling which classification of consumer product?

Answer 1

Answer: Specialty product

Explanation: Specialty product are those product which carry a certain brand name or have some special quality in it that the customers in the market are willing to make some extra efforts to purchase it. In this case study Burberry makes rain coats and other items that carry high quality and strong brand name thus its products will be considered specialty products.