Final answer:
The contribution margin ratio for the New York/Chicago route is approximately -138.8%.
Step-by-step explanation:
The contribution margin ratio for the New York/Chicago route can be calculated using the following steps:
- Calculate the total revenue generated from the route by multiplying the average ticket price per passenger by the total number of passengers served.
- Calculate the total variable costs for the route by multiplying the variable costs per unit (fuel, wages, food/beverage service, and selling) by the total miles flown.
- Subtract the total variable costs from the total revenue to get the contribution margin for the route.
- Finally, divide the contribution margin by the total revenue and multiply by 100 to get the contribution margin ratio.
Applying these steps to the New York/Chicago route:
- Total revenue = $750 (average ticket price per passenger) x 12,200 (total passengers served) = $9,150,000
- Total variable costs = ($25 (fuel per mile) + $45 (wages per mile) + $7 (food/beverage service per passenger) + $70 (selling per passenger)) x 97,600 (total miles flown) = $21,840,000
- Contribution margin = Total revenue - Total variable costs = $9,150,000 - $21,840,000 = -$12,690,000
- Contribution margin ratio = (Contribution margin / Total revenue) x 100 = (-$12,690,000 / $9,150,000) x 100 = -138.76%