Question

Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries. For example, Nescafé generally emphasizes the taste, aroma, and warmth of shared moments in its advertising around the world. However, in Thailand, Nescafé is advertised as a way to relax from the pressures of daily life. This is an example of which type of global marketing product and promotion strategy?

Answer 1

Answer: Dual adaption marketing strategy.

Explanation: Under the dual adaptation marketing strategy the company accepts both the good and bad attributes of the product or service offered in the market to its customers, this strategy involves communicating the attributes to the local market. The aim of the company under this strategy is to make the product or service offered promoted among the locals.