Question

Greta is concerned that one of the potential market segments she has identified for her dog grooming service is too small and has too little income to have sufficient buying power. Greta is concerned with whether the segment is

Answer 1

The answer is substantial.

Step-by-step explanation:

Substantial, in the context of market segment, means that there are a number of people who are able to purchase the product based on the set price, and that there are a sufficient number of them for the business to make a worthwhile profit. Measuring how substantial a market segment is would help businesses determine market segments in a more effective manner, alongside criteria such as measurable, accessible, and actionable.