Answer:
The correct answer is letter "C": potential customers.
Step-by-step explanation:
At the moment of starting a new business, it is imperative to carry out polls so we can identify what exactly the needs of our potential consumers are and if the good or service we intend to offer matches those needs. That poll will give us a clear idea or what our market will be and, if necessary, can be carried out more than once to check if possible adjustments made to our initial planned good or service would be translated in higher profits.