Question

According to the Huff Gravity Model, the two factors which attract consumers to a store location are: travel time for customer to get to location and the number of customers in a trade area. the attractiveness of the store's location and the time it takes to travel to the store. the size of the store and the number of customers in a trade area. travel time for customer to get to location and the distance between a customer's location and store location. the distance between customer location and store location and the number of customers in a trade area.

Answer 1

The correct answer would be option B, The attractiveness of the store's location and the time it takes to travel to the store.

Step-by-step explanation:

According to the Huff Gravity Model, The two factors which attract customers to a store location are the attractiveness of that store's location and the time it takes to travel to the store.

This means that according to the Huff theory, people will likely to purchase from a store which is present at a more attractive location and also the time taken to reach at that specific store is less. For example, I myself prefer going to Lulu Hypermarket over Panda Hypermarket because of the difference in the location of both the stores and also Lulu Hypermarket is more near to me than Panda Hypermarket. The location of Lulu is more attractive.