A proportion
![a/ b = c/ d](https://img.qammunity.org/2020/formulas/mathematics/middle-school/a2uhe1m55pg0vqkfx5xqge7youecrtndtc.png)
is nothing but a comparison between two fractions: we can rewrite it as
![(a)/(b)=(c)/(d)](https://img.qammunity.org/2020/formulas/mathematics/middle-school/2pr4s3e59ygziyy40ot26dc5wqzn8vkqbd.png)
So, we can multiply both sides by the two denominators b and d to get
![(a)/(b)=(c)/(d) \iff ad = bc](https://img.qammunity.org/2020/formulas/mathematics/middle-school/8wgu5qez56crs9khhrb99nl95zzdho2nfk.png)
In other words, a proportion is true if the product of the inner terms is the same as the product of the outer terms.
In your case, we have the check is the following:
![24 / 40 = 4/ 7 \iff 24\cdot 7 = 40\cdot 7 \iff 168 = 280](https://img.qammunity.org/2020/formulas/mathematics/middle-school/6w1ir8oxhryy14dx68rrff4y4n1ttzf4kv.png)
which is clearly false. So, 24:40 = 4:7 is not a true proportion. In fact, if we convert fractions into numbers, we have
![(24)/(40) = 0.6,\quad (4)/(7) = 0.\overline{571428}](https://img.qammunity.org/2020/formulas/mathematics/middle-school/umujj6qx0oetmytk5zvt7mk58n4y3xu7uf.png)
which makes even more clear that the proportion doesn't hold.