Question

Channels of distribution: Select one: a. that include intermediaries result in higher distribution costs than channels without intermediaries. b. should be designed to increase discrepancies of quantity between producers and consumers. c. usually do not involve conflicts as long as each channel member has profit as a goal. d. usually require longer-term planning than other market mix elements because channel decisions are more difficult to change quickly. e. are always characterized by conflict among channel members.

Answer 1

d. usually require longer-term planning than other market mix elements because channel decisions are more difficult to change quickly.

Step-by-step explanation:

IF you decide to use your own truck to move your product, you can't go back from that after 2 weeks, you invest time picking which truck to buy, time hiring drivers, time chequing routes, now you can just go back and make a third party do it because, you are running a lot of costs.

The channel of distribution must be set as a long-term strategy that will yield benefit through time.