The Consumer revolution changed society deeply because traditionally people used to spend money on farmland, houses, herds, and laborers. After the Consumer Revolution, people started to spend money on goods such as teapots, books, forks.
This changed society in the 13 colonies because people that could afford those luxury items before were only rich people, but mechanization, the factory system, made goods less expensive than before and lower social ranks were able to afford them. Now, other social ranks were able to afford goods that they could not before, ordinary men and women began to demand consumer goods that indicated their status.