Question

This chapter’s “Appreciating Diversity” account describes how McDonalds was able to succeed in the Brazilian market once it adapted to preexisting Brazilian cultural patterns. This example illustrates the axiom of applied anthropology that A. innovation succeeds best when it is culturally appropriate applies only in the USA.. B. applied anthropology is in danger of turning itself into a tool of capitalist interest, which always disregard the culture and well-being of the consumer. C. innovation succeeds best when it is culturally appropriate applies not just to development projects but also businesses, such as fast food. D. applied anthropology has the capacity to help foreign markets adapt to a marketing strategy that must, above all costs, maintain the integrity of its brand. E. Brazilians’ dislike foreign goods, because they disregard their tastes.

Answer 1

Answer: C. Innovation succeeds best when it is culturally appropriate, applies not just to development projects but also businesses, such as fast food.

Explanation: The example in the chapter "Appreciating Diversity" illustrates the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies not just to development projects but also businesses, such as fast food. Each time McDonald's expands to a new country it has to create a culturally appropriate strategy to fit in the new market. Fitting is more profitable than to Americanize tastes. To give an example Brazilian's have a lot of fruit juice during their daily routine, so McDonald offers fresh fruit juice from tropical Brazilian fruits. Applied Anthropology is the use of anthropology's methods and theories to solve contemporary problems regarding human behavior.