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In the ________, consumers are pictured as either receptive to or actively searching for products and services that fulfill their needs and enrich their lives.
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In the ________, consumers are pictured as either receptive to or actively searching for products and services that fulfill their needs and enrich their lives.

User Lisa Li
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Answer: In the cognitive consumer model, consumers are pictured as either receptive to or actively searching for products and services that fulfill their needs and enrich their lives.

User Andy Joiner
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