Guys plz help me :( Ben is a telemarketing executive at a reputed firm. The organization he works for wants to increase its customer base for their new product. Ben uses mined data to regularly call prospective

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asked Aug 20, 2020 106k views

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Guys plz help me :(

Ben is a telemarketing executive at a reputed firm. The organization he works for wants to increase its customer base for their new product. Ben uses mined data to regularly call prospective clients. Which application of data mining is Ben using?

A.
customer classification
B.
customer retention
C.
fraud detection
D.
direct marketing