Question

Which of the following trends identified in an environmental scan is a social trend? a. Robots are becoming viable technologies for housework, surgery, and many forms of labor. b. Microbusiness impact will increase through peer-to-peer websites. c. During the recession, the consumer saving rate rose to 8.3%; the rate has since declined to 3.7%, indicating more spending. d. There will be increasing regulatory guidance regarding green and environmental marketing claims. e. Consumers are increasingly switching media as they search for short, engaging messages.

Answer 1

B. Microbusiness impact will increase through peer-to-peer websites

Step-by-step explanation:

In business, environmental scan refers to the process of acquiring information from the environment inside the business entity and outside the business entity at the same time.

In recent years, micro businesses started to thrive due the the influence of websites made by trusted individuals (external environment) rather than the business' marketing team. Example of this would be the advertising power that online influencers have over their fanbase