Question

Sweet Dream Confectioners uses the same ingredients as most other producers of chocolate candies. In fact, taste tests suggest that the candy itself, while quite good, isn't much better than other well-known brands of chocolate. However, the company wraps its candies in expensive looking foil and places them in very attractive boxes. It promotes its products in advertisements as "the ultimate in chocolate experience." Sweet Dream charges a much higher price than most competitors, but sales continue to grow. This success indicates that:

Answer 1

Presentation is more important to consumers than the taste and quality of the product itself. Good advertising and packaging can fool customers into thinking the quality of the product is higher than it actually is.

Answer 2

In this case, after analyzing the situation of Sweet Dream Confectioners by experiencing a continues growth of sales of their product, it indicates that: there is more to the total product offer than the physical product.

Step-by-step explanation:

So, to understand this question we first need to analyze the situation and the context. But the answer is key, it says that there is more to the total product offer than the physical product. This means the next: the physical product is the chocolate. The chocolate itself is the product and in this case, the chocolate is not much better than other well-known brands of chocolate. However, by creating a product offer that is refined and involves a high quality and detail finishing. The product itself stands out from the rest of the products in its category.