Answer:
It is clear, formal, and familiar
Step-by-step explanation:
A convoluted headline is often just ignored or taken as unlikely. We can see many examples of it during the politically invested election times. Formal statement sound more believable because they sound like they have gone through a professional procedure before being publish. And familiar things are believable because everybody can believe that something that they know to have happened one before has happened again, even if it's unlikely to.