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A firm's _________ is the symbolic embodiment of all the information connected with a product or service
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A firm's _________ is the symbolic embodiment of all the information connected with a product or service

User Samantha J T Star
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13 votes
13 votes
Answer: brand

Explanation: A company's brand is its identity, and it is one of the most valued parts of the business. The brand is what consumers recognize and competitors fear.
User JohnN
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