Question

Advertisements that attempt to target a large, diverse group of potential consumers rely on which of the following techniques? Market segmentation Mass marketing Mass advertising Differentiated marketing

Answer 1

Mass marketing

Step-by-step explanation:

Mass marketing is the title given to a marketing campaign that targets a wide range of audiences. In mass marketing, the business ignores market segmentation and employ a single strategy to sell to all customers. The objective of mass marketing is to reach as many potential buyers as possible.

Mass marketing is a contrast to targeted marketing, which aims to reach a specific group of customers.