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A magazine has a total readership of 750,000; 65 percent of readers report seeing a company's advertisement in one issue. The cost of the ad was $97,500. Calculate the cost per customer.

User Odedfos
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1 Answer

3 votes

Answer:

$0.20

Explanation:

Cost per customer is cost divided by the number of customers:

cost/customer = $97,500/(0.65·750000) = $0.20

The cost per customer is 20¢.

User Igor Ivancha
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