Final answer:
The "Made in America" label appeals to pathos by evoking patriotic emotions, making buyers feel that purchasing these products supports their national economy and conveys American values.
Step-by-step explanation:
The "Made in America" label leverages pathos by appealing to the patriotic feelings of American buyers. When consumers see this label, they often experience a sense of national pride and are emotionally drawn to the idea of supporting their own country's economy and workforce. This label suggests that by purchasing these goods, customers are directly contributing to the well-being of their fellow Americans, thus appealing to emotions such as sympathy and patriotism. American iconography has been used effectively to market products, with corporations sometimes placing American flags on items to associate them with national values and principles. The strategy can imbue a product with the ethos of being genuinely American, thereby appealing to the patriotic ideals and emotional connections people have with their country.