The persuasive techniques of scientific data, expert opinion, association, and emotional appeal are matched with corresponding excerpts based on content and context, demonstrating the utilization of these methods to persuade readers.
Match each persuasive technique with the excerpt that uses it:
Scientific data:
"Compared to the yearly average of 6.5 million square kilometers between 1979 and 2010 for September, the Arctic sea ice shrank below 4 million square kilometers in September 2012, which is lower than any minimum value observed in the last three decades." (European Environmental Agency, "The Melting Arctic")
Expert opinion:
"According to Morten Olsen, chair of a recent Arctic council assessment of changes on Arctic snow and ice-conditions, 'Changes in the climate and cryosphere risk fundamentally altering the Arctic ecosystems.'" (European Environmental Agency, "The Melting Arctic")
Emotional appeal:
"If we don't step up our efforts, the melodious songs of these beautiful birds might be silenced forever."
Association:
"Sip a cup of Turbo Brown to taste the liberating power of flying through your day's work like a cruising jet."
These pairings align with the persuasive techniques, where each excerpt employs a specific technique to influence the audience.