Hello there!
Your answer would be Punishment.
Ted's manager required him to give up his company car since he had missed sales goals for four consecutive quarters. ted's manager used punishment.
The reason why this would be punishment is because Ted's manager is trying to show him what the consequences are if he does not meet the sales goals for 4 quarters in a row, that's a really long time. Ted's manager is trying to show him why he needs to be making sales, so he could help the company grow. The manager giving him the company car is not a right, it a privilege that Ted got, but then that privilege was taken away because he does not own the car, the company does.