Question

Good marketing research helps us identify what customers have purchased in the past and what they are likely to want in the future. super fun world is preparing to open its latest theme park in shanghai. it will be collecting lots of information on what customers want while they are at the park. the marketing research company representing super fun might create original surveys with targeted questions that help it collect reliable information. this type of research is described by marketing professionals as the collection of _______. sequential data formative data primary data

Answer 1

this type of research is described by marketing professionals as the collection of "primary data".

Step-by-step explanation:

Primary data refers to the data or information which is gathered form direct sources. we can also say that this is original information. Primary data is gathered by utilizing strategies like studies, meetings, or trials. It is gathered in view of the examination project, straightforwardly from essential sources.