Question

Which statement is true of gender segmentation in the United States?

A- Women are increasingly part of formerly all-male markets.

B- Women are not an experienced purchasing group, unlike men.

C- Men tend to be more deliberate than women and to take longer to make investment decisions.

D- Men make 70 to 80 percent of purchases of consumer goods each year.

Answer 1

Answer: A. Women are increasingly part of formerly all-male markets.

Explanation: In the past, male markets were more of targeted group whereas now, more women are increasing their presence in the marketplace. Due to the overall increase of women being present in the marketplace, all-male markets are not as common.