Question

Alan is the ceo of greensprings landscaping. at the recent budget planning meeting, alan stated that last year's sales were down from the previous period. he then went on to say that greensprings would have a budget of $100,000 for advertising in the coming year. in this instance, alan was using the ____

Answer 1

In this instance, Alan was using the "arbitrary approach".

Step-by-step explanation:

Arbitrary approach is a technique or method which is used to determining the budget which is used for advertising. This is the approach which is used most widely and in this approach the CEO tells or specifies that how much budget we can use for advertising for the coming year or specific period of time.