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Kalifornia Koffee markets its coffee as coming from organic plantations that reflect sustainable agriculture practices. This is an example of which branding strategy? brand flexibility setting a product
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Kalifornia Koffee markets its coffee as coming from organic plantations that reflect sustainable agriculture practices. This is an example of which branding strategy?

brand flexibility

setting a product or service apart

connecting on an emotional level

establishing customer loyalty

User Rachit Tayal
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1 Answer

7 votes

I think it is connecting on an emotional level

User John Wu
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