Answer:
More globalization and convenience.
Step-by-step explanation:
The web has increased the ease at which people interact and share information. This has been one of the pillars of the fourth industrial revolution (4IR) and the internet of things (IoT). Thus, companies are using more web based services to do their advertising and merchandising and attract online customers.
Another reason is convenience. The convenience is brought by the fact that there is now a decreased need for onsite shopping. A click on the computer will be enough to get the consummables on the table.