Question

How are branding and visual identity related?

A. Visual identity is the appearance of a brand and can help share people's perceptions.

B. Branding and visual identity are two terms for the same concept.

C. Branding refers to a company's logo, which is part of visual identity.

D. The success of branding determines visual identity.

Answer 1

a or c

Step-by-step explanation:

Answer 2

A. Visual identity is the appearance of a brand and can help share people's perceptions.

Step-by-step explanation:

• The visual identity is the visual aspect of branding the business and has visual aspects that try to evoke the feelings of the customers by the visuals.

• They are thus considered to be part of the process of branding and includes the color, symbols and the style of marketing the brand in the market.