Question

_____ is keeping costs low enough to achieve profits while pricing products at levels that are attractive to consumers.

Answer 1

B. Cost competitiveness

Step-by-step explanation:

• Cost competitiveness or Competitive pricing involves selecting strategic price points to best take advantage of a product or service based market relative to competition.
• This competition strategy is used by businesses or firms selling similar products. It is used when the price of a good or even a service has reached equilibrium level, which normally takes place when a product has been in the market over a long time and there have been substitutes.